Introduction -- Founding fathers and the GE brand -- Chief Engineer Rice -- The wizard and the wizard's assistant -- Technical men and GE culture -- Blue collar: craftsmen and operatives -- The G-E girl -- Life inside the great plant -- Schenectady -- Epilogue

"Probing the ominous side of career advice to "follow your passion," this data-driven study explains how the passion principle fails us and perpetuates inequality by class, gender, and race; and it suggests how we can reconfigure our relationships to paid work. "Follow your passion" is a popular...