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transition from one model to the other. This work progresses the state of the art by following Design Science guidelines to …
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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text … entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second … edition the authors develop an explicit process model of entrepreneurship with clearer links between innovation and …
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