Presents the theoretical and empirical research on the business value of information technology, as well as the use of management of information technology for increasing organizational performance and gaining strategic advantages. The betterment of information technology payoff and information...

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation:...

"This book tells readers how technologies and business models are converging, and looks at technology and business holistically, arguing that it's no longer possible to think about business or technology without simultaneously thinking about the other"--Provided by publisher