Kljajić-Dervić, Mirela; Mateljak, Željko; Burić, Ema - In: Economic review : journal of economics & business 20 (2022) 2, pp. 15-22
Every company strives to achieve competitive advantage, which is why managers constantly seek new ways of reaching that goal. One of the best ways to gain competitive advantage is through innovation. In theory, innovation can be classified in numerous ways. Some of them include management...