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Innovationserfolg : Management und Ressourcen systematisch gestalten
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Instrumente der qualitativen Marktforschung als Werkzeuge des Innovationsmanagements
Paluch, Stefanie
;
Wittkop, Thomas
- In:
Innovationserfolg : Management und Ressourcen …
,
(pp. 105-130)
.
2015
Persistent link: https://www.econbiz.de/10011283106
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