The new disruptive age in technology has presented a strategic game changer for most organizations. The severe modifications in complete industries and unpredictable market conditions have created significant challenges for simple organizational survival, let alone providing an avenue for...

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

The innovative organization (I-organization) -- Understanding the innovative mindset -- The process of corporate innovation -- Individual innovation skills (I-skills) -- Unleashing individual creativity -- Managerial skills for the innovation process -- The design function in innovation...