In the light of depleting natural resources and growing awareness for responsible consumption, "Cradle-to-Cradle" (C2C) has emerged as one of the key concepts redefining product characteristics and assigning a new role to environmental responsibility of companies. It reframes the general goal of...

Innovation is synonymous with problem solving, and the basic elements of innovation apply to any business, says Robert M. Price in this essential guide for managers of organizations large or small. Distilling a set of practical principles from his forty years of experience as a pioneer in the...

Intro -- Contents -- Foreword by William C. Norris -- Preface -- Acknowledgments -- Introduction -- Part One: Habitats for Innovation and Their Inhabitants -- 1. The Once and Future Company -- 2. On the Edge of the Possible -- 3. Meeting Vital Needs -- 4. Fostering the Courage to Innovate -- 5....