Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - 2014
, customer (or competitor) orientation leads to both higher customer (or competitor) knowledge competence and enhanced market …This study focuses on two dimensions of market orientation and the corresponding dimensions of market knowledge … competence: i.e., the customer and competitor dimensions. We examine whether customer and competitor orientations are transmuted …