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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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The ability of a company to innovate and to launch innovation is a critical competitive edge to remain competitive in … source of innovation. Several studies assert the fact that every employee has to offer certain skills and knowledge and can … contribute to innovation. Hence, every employee has a certain ‘entrepreneurial potential’. This potential can be expressed in the …
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