The subject of innovation has been considered an important factor that contributes to both growth and survival of mankind. Given the importance lead by innovation, researches from multiple disciplines have attempted to answer to some critical questions like "what can be done to improve...

Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...