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Planung und Realisierung von Marketinginnovationen : eine explorative Analyse auf Basis des dynamischen Kompetenzansatzes
Beinert, Markus; Weller, Björn Eric - In: Dynamische Theorien der Kompetenzentstehung und …, (pp. 245-289). 2007
Persistent link: https://www.econbiz.de/10003474139
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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Organisationales Lernen in Innovationssystemen : eine empirische Analyse der Entstehung und Umsetzung von Wissen
Schmickl, Christina - 2006
Persistent link: https://www.econbiz.de/10003323174
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Another brick in the wall : Barrieren des interorganisationalen Lernens in Innovationskooperationen
Plüschke, Boris D. - 2015 - 1. Auflage
Persistent link: https://www.econbiz.de/10011453087
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Digital innovation : innovation processes in virtual clusters and digital regions
Passiante, Giuseppina (ed.) - 2003
Persistent link: https://www.econbiz.de/10001851127
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Intelligenz von Unternehmen : Management technologischer Kompetenz in Innovationsprozessen
Jacobsen, Andreas - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001513343
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Co-Creation and Learning : Concepts and Cases
Akhilesh, K.B. - 2017
This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and...
Persistent link: https://www.econbiz.de/10012396499
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Co-creation and learning : concepts and cases
Akhilesh, K. B. - 2017
Persistent link: https://www.econbiz.de/10011597319