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Miller -- Enhancing security modeling for web services using delegation and pass-on / Wei She, I-Ling Yen, Bhavani …
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attention is paid on how firm's innovation stimulates the firm's brand security. This study aims at exploring the impacts of BRM … activities on brand security with the innovation stimulus as a moderator. Design/methodology/approach Mixed method is applied in … is conducted to obtain insights into their understanding BRM activities and brand security as well as the role of …
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