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International journal of market research : JMRS ; the journal of the Market Research Society
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R & D management
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Developing a visceral market learning capability for new product development
Roberts, Deborah L.
;
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
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Innovating the product innovation process to enable co-creation
Roberts, Deborah. L.
;
Palmer, Roger
;
Hughes, Mathew
- In:
R & D management
52
(
2022
)
3
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013275754
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