accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main … concerned mainly with marketing innovation. The perspective of accounting innovation was also analyzed through a literature … concept of „innovation” nor, for the purposes of financial reporting, has not isolated innovation as an asset. In accounting …

Studies in organizational innovation have shown rapid growth in the last two decades, so it is necessary to perform a … of the study allow identifying areas of current interest and research potential in Organizational Innovation. …