"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation:...

Acknowledgements -- The digital-native organization -- The key forces for change -- How digital disrupts -- What's stopping you? -- Defining digital transformation -- Velocity -- Operating in the "ambiguity zone" -- Digital-native processes -- The agile innovation process -- Focus -- The role of...

Presents the theoretical and empirical research on the business value of information technology, as well as the use of management of information technology for increasing organizational performance and gaining strategic advantages. The betterment of information technology payoff and information...