The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

Since the middle ages, intellectual property has seen a varied trend from controversies to a relaxed attitude amongst not only the academia, but also within the practitioners. Currently, intellectual property has become an important element of international trade to the extent of being made a...