Wang, Qiang; Voss, Chris; Zhao, Xiande; Wang, Zhiqiang - In: Industrial Management & Data Systems 115 (2015) 7, pp. 1358-1382
Purpose – The purpose of this paper is to explore different modes of service innovation by examining business model innovation alongside two traditional modes: product innovation and process innovation. Design/methodology/approach – The authors first empirically test a typology using...