Showing 1 - 10 of 34,446
Persistent link: https://www.econbiz.de/10012695894
Persistent link: https://www.econbiz.de/10012496591
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
Persistent link: https://www.econbiz.de/10014014131
Persistent link: https://www.econbiz.de/10011430309
Persistent link: https://www.econbiz.de/10010203204
Persistent link: https://www.econbiz.de/10011563543
Persistent link: https://www.econbiz.de/10011564497
Persistent link: https://www.econbiz.de/10009672930
Persistent link: https://www.econbiz.de/10011447913