The study examines the effect of corporate entrepreneurship (CE) as measured by innova-tion, risk taking, proactiveness, strategic rene-wal and corporate venturing on service firm non-financial performance as measured by market share, employee's satisfaction, efficie-ncy, productivity and...

This paper considers the relationship between competitive advantage, innovation strategy and profitability level of firms. Previous studies asserts that competitive advantage can be achieved by creating value( innovation), for the end customers, which is greater than that offered by...