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Innovationsmanagement in der PR : wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert
Ruppert, Anna Katharina - 2018
Persistent link: https://www.econbiz.de/10011689802
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole (ed.); Gould, Julie (ed.) - 2017 - Third edition
new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth … communication field, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation …. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information …
Persistent link: https://www.econbiz.de/10012397835
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole (ed.); Gould, Julie (ed.) - 2017 - Third edition
Persistent link: https://www.econbiz.de/10014012975
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
Beyreuther, Tabea (ed.) - 2012
Persistent link: https://www.econbiz.de/10009626205
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Kundenkommunikation im Zeitalter von Transparenz und Digitalisierung : Trendmonitoring und Crowdsourcing
Schildhauer, Thomas; Voss, Hilger - In: Kommunikation als Erfolgsfaktor im …, (pp. 259-270). 2009
Persistent link: https://www.econbiz.de/10003853618
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Die richtige Social-Media-Strategie
Wilson, H. James; Guinan, P. J.; Parise, Salvatore; … - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 10, pp. 6-10
Persistent link: https://www.econbiz.de/10009303760
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What's your social media strategy?
Wilson, H. James; Guinan, P. J.; Parise, Salvatore; … - In: Harvard business review : HBR 89 (2011) 7/8, pp. 23-25
Persistent link: https://www.econbiz.de/10009295667
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The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony; Isaías, Pedro - In: Strategic corporate communication in the digital age, (pp. 52-72). 2021
Persistent link: https://www.econbiz.de/10012491140
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Managing barriers of virtual communication in global new product development projects
Lohikoski, Päivi; Kujala, Jaakko; Haapasalo, Harri; … - In: International journal of networking and virtual … 15 (2015) 4, pp. 277-298
Persistent link: https://www.econbiz.de/10011502973
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063