"Harold Kerzner has bridged innovation, project management, and strategic planning in Innovation Project Management to offer students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects. By analyzing innovation from all sides, this...

"PREFACE All companies desire growth. But without some innovations, the opportunities may be limited. And even if the firm does have a few successful innovations, failure can still occur if the company focuses on past successes without developing a culture for continuous and sustainable...