Biazzo, Stefano; Garengo, Patrizia; Bernardi, Giovanni - In: The International Journal of Management Science and … (2013) 8-(Apr-Jun), pp. 78-96
The effective management of an innovation process is widely recognized as an important pre-requisite for organisations competing in the current business environment, irrespective of size. Although front-end activities have now long been recognized as crucial for successful new product...
