Foltean, Florin Sabin; Glovațchi, Bogdana - In: Amfiteatru economic : an economic and business research … 23 (2021) 57, pp. 392-411
Business model innovation is a key success factor for IT companies competing in technologically uncertain environments … literature of the business model innovation and the strategic marketing literature. In the empirical exploration of the strategic … theory. More precisely, we conducted 12 semi-structured interviews with top managers at IT companies operating in Romania …