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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

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Boosting innovation and growth through the use of design

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Does design thinking training increase creativity? : results from a field experiment with middle-school students

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Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

Huang, Yujia; Hands, David - 2022

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...