fill this gap, by focusing in particular on Creative Intensive Business Service (CIBS), and, more precisely, on advertising …

With the advertising industry and practice changing significantly in the last decade, it is likely that the existing … management practices in advertising agencies also need some transformation. Through exploring management innovation principles … and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and …

knowledge, during transition on the market. The Romanian advertising has been paid much attention to in the last 10 years also … because of branding strategies and updating creativity. Awarded at Cannes and Golden Drum many times, Romanian campaigns … revealed an unexpected paradox: creativity development despite economic and political situation. For this reason, the present …