Innovation has been and continues to be an important theme in management literature, and almost any improvement upon the status quo could be regarded as some sort of innovation. Such an improvement could be made in terms of an increase of efficiency for an existing process or the creation of...

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...