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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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start-ups as well as in incumbents. The book takes a systemic view of technological entrepreneurship, positioning the topic … at the interface between entrepreneurial and strategic perspectives within the emergent strategic entrepreneurship field …1. Entrepreneurship, innovative enterprise and economic development / William Lazonick -- 2. The role of public …
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