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Information is a critical resource in innovation processes. External information can be helpful in innovation processes to complete them successfully. SMEs in particular are therefore advised to draw on consulting in innovation processes, as they cannot ensure the necessary information flow...
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Dieses essential zeigt, wie Sie mit Sprache Umbrüche meistern und neue Ideen entwickeln. Denken ist ein kreativer Umgang mit Bedeutungen. Die Verfahren für Ideenspielräume: definieren, abstrahieren, metaphorisieren, negieren, rahmen („framing“) sowie argumentieren, erzählen, beschreiben....
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How does cultural heterogeneity in an organization relate to its underlying capacity for execution and innovation? Existing literature often understands cultural diversity as presenting a trade-off between task coordination and creative problem-solving. This work assumes that diversity arises...
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Recent research has demonstrated that linguistic characteristics of brand names can cognitively affect product evaluations. In six experiments, the authors demonstrate that affect arising from sound repetition may also be influential. The results reveal across multiple brand names and product...
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A language assistant (LA) program was introduced into a university-level Japanese program. The LAs in this program … consisted of Japanese study abroad students, that is English as a second language students, coming to study from Japanese … abroad program in Japan. In the southeastern region of the United States, the Japanese language is not yet considered a major …
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