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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets

Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136

Persistent link: https://www.econbiz.de/10012026166

High-tech entrepreneurial content marketing for business model innovation : a conceptual framework

Mansour, Dina; Barandas, Hortensia - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 296-311

Persistent link: https://www.econbiz.de/10011779162

Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers

Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative … results were obtained with factor analysis and logistic regression. Findings: Innovation ambidexterity was related to market …

Persistent link: https://www.econbiz.de/10013336410

The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic : evidence of MSMEs in West Java

Sari, Diana; Kusuma, Belinda Aretha; Sihotang, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-11

decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 …) and innovation capability (product innovation, serve innovation, process innovation, and business model innovation) have a …

Persistent link: https://www.econbiz.de/10014477060

Innovativeness in Thai family SMEs : an exploratory case study

Pitchayadol, Pongsakorn; Hoonsopon, Danupol; Achara … - In: Journal of small business strategy 28 (2018) 1, pp. 38-48

Persistent link: https://www.econbiz.de/10011814180

Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of innovation & knowledge : JIK 7 (2022) 2, pp. 1-13

and foster innovation capability, directly and indirectly, through networking and market learning. Innovation capability …

Persistent link: https://www.econbiz.de/10013166696

Sam's Cake Factory : a delectable journey of a woman entrepreneur

Zulfiqar, Soha; Sohail, Kanza; Qureshi, M. Shahid - In: Asian journal of management cases : AJMC 13 (2016) 2, pp. 67-81

Persistent link: https://www.econbiz.de/10011600407

Influence of knowledge networking, knowledge base, and knowledge strategy on innovation capability

Hung, Hsin-Min - In: International journal of business and systems research 9 (2015) 2, pp. 138-153

Persistent link: https://www.econbiz.de/10011527528

Explaining innovation : an empirical analysis of industry data from Norway

Lorentzen, Torbjørn; Jakobsen, Stig-Erik - In: Journal of entrepreneurship, management and innovation … 12 (2016) 2, pp. 5-27

Persistent link: https://www.econbiz.de/10011659631

Innovative entrepreneurship and co-creation

Elenurm, Tiit - In: Journal of management and change (2013) 1/2, pp. 16-33

Persistent link: https://www.econbiz.de/10010378983

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