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~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Consumer behaviour
16
Konsumentenverhalten
16
Spain
14
Spanien
14
Online retailing
7
Online-Handel
7
Cruise
5
Customer satisfaction
5
Internet marketing
5
Kreuzfahrt
5
Kundenzufriedenheit
5
Online-Marketing
5
Social Web
5
Social web
5
Loyalty
4
Mobile communications
4
Mobilkommunikation
4
Social relations
4
Soziale Beziehungen
4
Beziehungsmarketing
3
Cultural identity
3
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Holiday behaviour
3
Innovation adoption
3
Internet
3
Kulturelle Identität
3
PLS
3
Perceived risk
3
Relationship marketing
3
Service quality
3
Urlaubsverhalten
3
Viral marketing
3
Virales Marketing
3
satisfaction
3
Airline
2
Attitude
2
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Article
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Language
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English
3
Author
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Sanz Blas, Silvia
3
Ruiz Mafe, Carla
2
Castañeda, J. Alberto
1
Currás-Pérez, Rafael
1
Okazaki, Shintaro
1
Tavera-Mesías, Juan Fernando
1
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International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce research : JECR
1
Journal of service management
1
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ECONIS (ZBW)
3
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1
A comparative study of mobile messaging services acceptance to participate in television programmes
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Tavera-Mesías, …
- In:
Journal of service management
21
(
2010
)
1
,
pp. 69-102
Persistent link: https://www.econbiz.de/10003964396
Saved in:
2
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
3
Physicians’ adoption of mobile health monitoring systems in Spain : competing models and impact of prior experience
Okazaki, Shintaro
;
Sanz Blas, Silvia
;
Castañeda, J. Alberto
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 194-217
Persistent link: https://www.econbiz.de/10011372582
Saved in:
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