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~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Consumer behaviour
11
Konsumentenverhalten
11
Sports marketing
11
Sportmarketing
10
Sport
8
Sports
8
Professional sports
7
Profisport
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Sport event
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Sport organization
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Sportorganisation
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Sportveranstaltung
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Ball game
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Ballsport
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Emotion
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Advertising effects
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Arbeitsgruppe
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Beziehungsmarketing
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Football
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Fußball
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Relationship marketing
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Social Web
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Social web
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South Korea
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Südkorea
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Team
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USA
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United States
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Website
3
Werbewirkung
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Advertising
2
Attitude
2
Banner advertisement
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Bias
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Brand extension
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Brand image
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Co-branding
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Cognition
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Congruity
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Consumer behavior
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English
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Hur, Youngjin
2
Ko, Yong Jae
2
Cattani, Kevin
1
Chang, Yonghwan
1
Claussen, Cathryn L.
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International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
2
Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?
Ko, Yong Jae
;
Cattani, Kevin
;
Chang, Yonghwan
;
Hur, Youngjin
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 238-253
Persistent link: https://www.econbiz.de/10009312117
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