We consider processes in which new technologies and forms of behavior are transmitted through social and geographic networks Agents adopt behaviors based on a combination of their inherent payoff and their local popularity (the number of neighbors who have adopted them) subject to some random...

New ways of doing things often get started through the actions of a few innovators, then diffuse rapidly as more and more people come into contact with prior adopters in their social network. Much of the literature focuses on the speed of diffusion as a function of the network topology. In...