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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Consumer behaviour
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Brand image
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International journal of technology marketing : IJTMkt
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South Asian journal of business studies
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ECONIS (ZBW)
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Determinants of smart speaker adoption intention : extending the theory of planned behaviour
Gupta, Ritu
;
Jain, Kokil
;
Jajodia, Isha
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 181-202
Persistent link: https://www.econbiz.de/10012693517
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2
Dimensions of mobile service adoption : a systematic literature review
Kulshrestha, Vishal
;
Jain, Kokil
;
Dhingra, Tarun
- In:
South Asian journal of business studies
12
(
2023
)
3
,
pp. 345-373
Persistent link: https://www.econbiz.de/10014380633
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