Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the Big Boys, this book takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. The authors have taught thousands of MBAs at some of the world's...

"A veteran Silicon Valley insider provides the first comprehensive guide to developing and executing a startup exit strategy the secret to ultimate entrepreneurial success You're facing tough odds as an entrepreneur today. Up to 65 percent of small businesses in the U.S. don't survive more than...

This open access book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors address the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of...

5. Würzburger Wirtschaftssymposium, 20.11.2008Deutsche Erfindungen verändern die Welt - heute wie vor 500 Jahren. Von Buchdruck, über Dieselmotor, Glühbirne bis hin zu Airbag, Aspirin, Dübel, Fernseher und mp3-Format. Alleine dieser bescheidene Überblick des Phänomens “Made in...