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Customer orientation and organizational innovation : the case of environmental management practices

Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert A. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 835-848

Persistent link: https://www.econbiz.de/10011564085

Launching new products and services : marketing innovations effectively

Gatignon, Hubert A. (contributor) - 2011

Persistent link: https://www.econbiz.de/10008937650

Organizing to innovate : adapting the firm to innovate

Gatignon, Hubert A. (contributor) - 2011

Persistent link: https://www.econbiz.de/10008937651

Orienting the firm for promoting innovations : establishing a a culture of innovations

Gatignon, Hubert A. (contributor) - 2011

Persistent link: https://www.econbiz.de/10008937652

Innovating new products and services : the dimensions of innovations

Gatignon, Hubert A. (contributor) - 2011

Persistent link: https://www.econbiz.de/10008937653

A structural approach to assessing innovation : construct development of innovation locus, type and characteristics

Gatignon, Hubert A.; Tushman, Michael L.; Smith, Wendy; … - 2002 - [Elektronische Ressource], rev. version of 2001/97/MKT

Persistent link: https://www.econbiz.de/10001716124

A structural approach to assessing innovations : construct development of innovation locus, type and characteristics

Gatignon, Hubert A.; Tushman, Michael L.; Smith, Wendy; … - 2001 - [Elektronische Ressource], rev. version of 2000/82/MKT

Persistent link: https://www.econbiz.de/10001633524

A structural approach to assessing innovation : construct development of innovation types and characteristics and their organizational effects

Gatignon, Hubert A.; Tushman, Michael L.; Anderson, Philip - 2000

Persistent link: https://www.econbiz.de/10001635243

Making Innovation Last: Volume 2 : Sustainable Strategies for Long Term Growth

Gatignon, Hubert - 2016

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well...

Persistent link: https://www.econbiz.de/10014018490

Making Innovation Last: Volume 1 : Sustainable Strategies for Long Term Growth

Gatignon, Hubert - 2016

Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well...

Persistent link: https://www.econbiz.de/10014018491