Della Corte, Valentina; Iavazzi, Alessandra; D'Andrea, … - In: Journal of open innovation : technology, market, and … 1 (2015) 10, pp. 1-10
innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing …. Analyzing the literature, we note that there are many contributions on innovation in the manufacturing industry while few … researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with …