Small and medium enterprises (SMEs) form an integral part of Indian economy. In India, small and medium enterprises contribute about 45 percent of the gross turnover in the manufacturing sector and 40 percent of total exports. They are source of employment to large number of people and...

Business Innovation has been the mother of all performances, whether it was for sustenance in the longer course or an act of continuous survival. Boldness has beauty and genius in it, as it is said. A similar survival tactics (as a course of innovation) has been a regular practice session for...

Small and medium enterprises (SMEs) are an important source of entrepreneurship and innovation. These enterprises contribute to economy by providing employment to large number of people and also significantly to growth and GDP of an economy. Knowledge has become important factor of success and...

Innovation plays a critical role in shaping the industrial and firm competitiveness of any nation. Innovation is often discussed in the setting of developed countries, but the rise of emerging economies such as India has generated a new interest in understanding innovation in developing...

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and...