Showing 1 - 10 of 30
Persistent link: https://www.econbiz.de/10003516891
Persistent link: https://www.econbiz.de/10012222474
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...
Persistent link: https://www.econbiz.de/10005867364
In der einschlägigen Literatur wird in der Regel das Bild stark formalisierter und methodengestützter Innovationsprozesse aufgezeichnet, das primär für große Unternehmen zutreffend erscheint. Inwieweit sich diese Vorstellung auch auf Organisationen geringerer Größe übertragen lässt,...
Persistent link: https://www.econbiz.de/10005867366
Persistent link: https://www.econbiz.de/10008807008
In this paper we explore how knowledge brokers - specialised design and engineering companies offering services to clients in diverse industries - use analogies for product development. Our research is based on interviews with project leaders of 13 knowledge brokering companies. The interviews...
Persistent link: https://www.econbiz.de/10009424477
Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the development activities are performed efficiently in an appropriate sequence. Users usually do not apply such structured processes. They follow a more intuition-driven approach....
Persistent link: https://www.econbiz.de/10009424490
"Close orientation with the market is essential for innovation success!" Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what...
Persistent link: https://www.econbiz.de/10009424509
Analogies can trigger breakthrough ideas in new product development. Numerous examples demonstrate that substantial innovations often result from transferring problem solutions from one industry or domain to another. For instance, the designers of the new running shoe generation of Nike, "Nike...
Persistent link: https://www.econbiz.de/10009428388