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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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start-ups as well as in incumbents. The book takes a systemic view of technological entrepreneurship, positioning the topic … at the interface between entrepreneurial and strategic perspectives within the emergent strategic entrepreneurship field …1. Entrepreneurship, innovative enterprise and economic development / William Lazonick -- 2. The role of public …
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Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneurThe Lean Entrepreneur, Second Editionbanishes the 'Myth of the Visionary' and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your...
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