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Innovations in retail pricing and promotions

Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52

Persistent link: https://www.econbiz.de/10009269263

The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17

Persistent link: https://www.econbiz.de/10003885303

The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865

Persistent link: https://www.econbiz.de/10008666404

The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.

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Can incumbents introduce radical and disruptive innovations? : Report No. 04-100

Govindarajan, Vijay; Kopalle, Praveen K. - In: MSI reports : working paper series (2004) 1, pp. 3-23

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The 'Right' Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas - 2010

While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...

Persistent link: https://www.econbiz.de/10014045310