Löbler, Helge; Perlitz, Manfred - Universität <Leipzig> / Lehrstuhl für BWL, insb. Marketing - 1995
Since the end of the 1970s much discontent has beenexpressed about a decrease in capital expendituresby Western companies . 1 This investment gap -measured by corporate investment as a decliningpercentage of GNP- is cause for concern, 2 and reflectsa low level of innovation. Clearly, during...