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This book focuses on the core theoretical concept of “Ma thinking” - an idea that serves as springboard for the thoughts and actions of distinguished practitioners, innovators, and researchers. The theoretical and practical importance of the Ma concept in new innovation activities lies in...
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High-technology goods for consumers are getting more and more important. These products consist of innovative … suppliers of those goods need to put them in bundles where the need for and use of the technology goods can be guided for a … longer period. The paper shows the conception, impacts and goals of high-technology bundles for consumers. …
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