With persisting slower growth worldwide and in China, over-capacity in some heavy industry sectors, declining profitability, and intensifying competition from other, lower-cost emerging economies, corporate behaviour in China needs to change and focus more on efficiency and sustainability. This...

This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...