Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

The innovative organization (I-organization) -- Understanding the innovative mindset -- The process of corporate innovation -- Individual innovation skills (I-skills) -- Unleashing individual creativity -- Managerial skills for the innovation process -- The design function in innovation...