"Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies...

Objective: The aim of the article was to conduct an explorative study on the relationship between business model innovation and digital technologies in incumbent small and medium-sized enterprises (SMEs). Research Design & Methods: A qualitative methodology supported the study by providing a...