Turulja, Lejla; Smajlović, Selma - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 335-344
not a guarantee of success in the market, but it is necessary to successfully manage innovation, which requires managers … customers and markets, new channels, and new customer relationships. The research was conducted among managers of companies from …