//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovationsmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand personality appeal: conc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovationsmanagement
Meta-analysis
8
Opportunism
7
Consumer behaviour
6
Konsumentenverhalten
6
Meta-Analyse
6
Brand image
5
Transaction costs
5
Transaktionskosten
5
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
USA
4
United States
4
Advertising effects
3
Behavioral control
3
Beziehungsmarketing
3
Compliance
3
Distribution channel
3
Innovation
3
Innovation management
3
Investition
3
Investment
3
Marketing theory
3
Marketingtheorie
3
Performance
3
Relationship marketing
3
Theorie
3
Theory
3
Vertriebsweg
3
Werbewirkung
3
Advertising
2
Arbeitszufriedenheit
2
Change requests
2
Confidence
2
Construal level theory
2
Crowdfunding
2
Customer integration
2
Experiment
2
Framing effects
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Henard, David H.
3
Stanko, Michael A.
2
MacFadyen, M. Ann
1
Published in...
All
MIT sloan management review
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Resource dedication and new product performance : a resource-based view
Henard, David H.
;
MacFadyen, M. Ann
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10009504641
Saved in:
2
How crowdfunding influences innovation
Stanko, Michael A.
;
Henard, David H.
- In:
MIT sloan management review
57
(
2015/2016
)
3
,
pp. 15-17
Persistent link: https://www.econbiz.de/10011457165
Saved in:
3
Toward a better understanding of crowdfunding, openness and the consequences for innovation
Stanko, Michael A.
;
Henard, David H.
- In:
Research policy : policy, management and economic …
46
(
2017
)
4
,
pp. 784-798
Persistent link: https://www.econbiz.de/10011842225
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->