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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
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Von der Idee zum Markt : wie Sie unternehmerische Chancen erkennen und erfolgreich umsetzen
Russo, Peter (contributor); Russo, Peter K. (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003607029
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Unternehmerfunktionen als Brücke zwischen Marketing und Innovationsmanagement
Freiling, Jörg - In: Technologiemanagement & Marketing : Herausforderungen …, (pp. 133-154). 2005
Persistent link: https://www.econbiz.de/10003203525
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
Würth, Reinhold (ed.) - 2005
Persistent link: https://www.econbiz.de/10002524749
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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On the R&D/marketing interface in knowledge intensive entrepreneurial firms
Boles, James Sanders; Link, Albert N. - In: International entrepreneurship and management journal 13 (2017) 3, pp. 943-952
Persistent link: https://www.econbiz.de/10011950564
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"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan (ed.); Albrychiewicz-Słocińska, Anna (ed.) - International Conference on Management "Leadership, … - 2018
Persistent link: https://www.econbiz.de/10012155142