This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...

Corona Virus Disease (Covid-19) has had a significant impact on the economy, including the micro, small, and medium enterprises (MSMEs) sector. One of the efforts of MSMEs to survive is to switch to digital. The city government of Samarinda grabs this opportunity by releasing a mobile...

"The book presents a collection of chapters exploring and discussing the state-of-the-art, emerging topics, challenges and success factors in business, big data, innovation and technology in Asia, exploring how IoT, big data and AI can provide solutions for global challenges and companies"--

DAS ERFOLGSPRINZIP DER TECHNOLOGIE-GIGANTEN. Google revolutionierte die Internetsuche, Amazon etablierte den Onlinehandel und Facebook verkörpert den Erfolg der sozialen Medien. Microsoft verhalf dem PC und Apple dem Smartphone zum Durchbruch. Sie alle zählen heute zu den wertvollsten...