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Produktentwicklung im Dialog mit Konsumenten
Raabe, Thorsten - In: Marketing im gesellschaftlichen Dialog, (pp. 267-280). 1996
Persistent link: https://www.econbiz.de/10001293762
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Der Ideenwettbewerb als Methode der aktiven Kundenintegration : Theorie, empirische Analyse und Implikationen für den Innovationsprozess
Walcher, Dominik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389045
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Der Ideenwettbewerb als Methode der aktiven Kundenintegration : Theorie, empirische Analyse und Implikationen fnr den Innovationsprozess
Walcher, Dominik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515445
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina; Izvercian, Monica - In: Management decision : MD 52 (2014) 10, pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
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Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Acar, Oguz Ali - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
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On becoming creative consumers - user roles in living labs networks
Leminen, Seppo; Westerlund, Mika; Nyström, Anna-Greta - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10010398832
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When cocreation turns into codestruction
Pera, Rebecca; Menozzi, Anna; Abrate, Graziano; Baima, … - In: Journal of business research : JBR 128 (2021), pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
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A typology of creative consumers in living labs
Leminen, Seppo; Nyström, Anna-Greta; Westerland, Mika - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 6-20
Persistent link: https://www.econbiz.de/10011428721
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Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung; Perdue, Richard R. - In: International journal of hospitality management 100 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013266279